New Canaanite

FIRST LOOK: Clothing, Accessories and Gifts Shop ‘Groove’ Opens on Elm Street

March 7, 2017

A new shop offering a wide range of “on-trend” clothing for boys, girls and women, as well as accessories and gifts, has soft-opened in a brightly lit, colorful space on Elm Street.

Grand Opening is to be held Friday and Saturday at Groove (here on Facebook and here on Instagram), according to the company.

“We’re so excited to be a part of this great community,” owner Corri Neckritz told through a spokesperson.

The store at 115 Elm St., formerly had been occupied by Ralph Lauren Kids, though it underwent extensive interior renovations to accommodate Groove. It’s Neckritz’s second shop, after Westport, where Groove recently moved into a larger commercial space.

The Planning & Zoning Commission last week by a vote of 8-0 approved the exterior sign at Groove.

We visited the store ahead of this weekend’s festivities—see gallery above for a sample of its offerings. Here’s more background on Neckritz and Groove.


Earnshaw's Magazine



Westport Mom Gets In The Groove With Hip Kids Store

Corri Neckritz checks out customers in her new Groove location.
Corri Neckritz checks out customers in her new Groove location. Photo Credit:Meredith Guinness

WESTPORT, Conn. — Anyone stopping by Groove in Westport for a little back-to-school shopping Tuesday was met with a bit of surprise — locked doors.

Owner Corri Neckritz moved her hot kids’ clothing and gifts shop to a much more spacious storefront a few doors down on Post Road West.

“I kind of wanted to spring it on people,” Neckritz said. “I kind of kept it hush.”

There’s nothing hush about the business the Westport mom of three has created, though. She started back in 2007, when she found herself frustrated by the selection of clothing she could find for her own children.

She wanted something “hip yet tasteful” and — emboldened by her experience in marketing in retail — she decided to start finding and selling it herself.

“I started in my basement,” she said. “I would just do events, shopping nights, charity events. And then it got too big for my house.”

In 2012, Neckritz opened Groove in a 1,200-square-foot storefront across from Whole Foods.

She said she tried to think like her pint-sized clients when choosing the many brands she stocked on her shelves. Sometimes she’d let her own kids give a thumbs up or down on a new sweater or pair of leggings.

“”I would try to get in the mind of the 10-year-old customer,” she said laughing.

The new space, a former bank, boasts about 3,400 square feet of retail space, including a vault Neckritz has turned into a candy room. The shelves and display areas are filled with top brands, including Egg, Sam Winter, Hudson, So Nikki and Splendid.

The store is also the only one in the country selling Flow Society’s new girls line.

In addition, children can pick up a set of Mad Libs, a Rubik Cube or other toys and games.

While owning a store means a lot of work, Neckritz said she enjoys getting to know her customers and going the extra mile when it comes to customer service. Neckritz often serves as a personal shopper, helping customer pick out ideal birthday gifts and then wrapping them up so they’re party ready.

“It’s a ton of work, but I like it when kids leave happy and say this is their favorite store,” she said.

Groove is located at 420 Post Road West, Westport. For more information, visit .



Comings & Goings: The Groove on the Move

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The Groove, a children’s apparel and gift store, which opened at 420 Post Road West, across from Whole Foods, in October 2012, has moved a few doors away to a much larger space in a location previously occupied by a branch of Hudson Valley Bank. According to owner Corri Neckritz (above) the newly expanded store, which opens on Monday, has 3,000 square feet compared to approximately 1,300 square feet in the store being vacated.  She added that a customer appreciation event, a 50 percent sale on most merchandise, will soon be in effect in the former space before it closes. She said the range of offerings addresses apparel needs of babies, teens and adults. (CLICK TO ENLARGE) Dave Matlow for

Posted 08/20/16 at 02:01 PM

Westport Magazine


Groove, 420 Post Road West,; opened 2007, storefront 2012

The mother of three, Corri Neckritz couldn’t find the kind of clothes she wanted for her children—hip yet tasteful—so relying on her passion for marketing and retail (she worked for several women’s labels in NYC as well as two large banking/financial institutions), she started to sell them herself. “I represented several children’s clothing brands, working out of my house and selling at events, house parties and road shows. As I represented more and more brands, I decided to start buying wholesale. I always wanted to open my own store, filled with the latest trends and must-haves for babies, girls, boys and teens. My business quickly outgrew my house, and Groove was born!”

The first year is always critical. “In the first year, one of the toughest issues I faced was expanding my customer base and scaling up to meet demand. I always had inventory on hand, but now I had to quickly expand the number of lines I carried, and the quantity,” she says.

The growth of her business has come from offering a large selection, popular personalized camp care packages and home deliveries as well as extending the store hours to accommodate her customers’ hectic schedules.



'What Would You Do?' Shoots Episode At Westport Store

by Tom Renner of the Westport Daily Voice

Groove employee Melissa Gladstone, What Would You Do host John Quinones and Groove owner Corri Neckritz meet after the filming of the show.

WESTPORT, Conn. -- ABC’s "What Would You Do?" the hidden camera TV show featuring ethical dilemmas, filmed an episode at Groove, a popular children’s clothing and gift store in Westport.

The show uses actors to set up scenarios to see what bystanders would do or say when faced with an ethical dilemma. 

At Groove, the scenarios involved a mother and her daughter (both actors) shopping for clothes, during which the daughter acted disrespectfully to the salesperson (another actor), threw clothes on the ground and displayed entitled, obnoxious behavior. 

In several scenarios, the mother was also rude and disrespectful, while in other cases, she was consumed with a cellphone call and ignored her daughter’s behavior.  

“Our customers are typically friendly, and we don’t see this kind of situation very often," said Corri Neckritz, owner of Groove and a Westport resident. "It was a great case study, and we found it fascinating."

"What Would You Do?" producers were interested in seeing how the customers would respond to this potential real-life ethical dilemma. In many cases, the regular Groove customers and shoppers voiced their disbelief to the salespeople (both real and acting), while several others stepped in and approached the mother and/or the daughter, in order to defend the salesperson. 

The show’s host, John Quinones, a veteran ABC correspondent, and producers watched the feeds of multiple hidden cameras in a makeshift control room in a van parked behind the store.   

When someone intervened, Quinones entered the store to interview the individual about why he/she chose to say something and how he/she was impacted by the scenario.

Neckritz said it was difficult to not personally react, because she normally would have stepped in to manage the child’s and mother’s interaction with her employee. 

“This was obviously an extreme circumstance, but it was a good reminder of how we want our children to behave and act respectfully toward others,” said Neckritz, who has three children ages 8, 14 and 15.  

This popular TV show is now in its 10th season and airs Friday nights on ABC. The airdate for this particular episode has not yet been announced. 

Groove is a one-stop shop for boys, girls, teens and babies, offering the latest selection of on-trend clothes and accessories from popular brands, with new must-haves arriving daily. Groove also offers a wide range of gifts, including games, toys, pillows and treats for every kid, big or small, on everyone’s holiday and birthday list. Groove is located across from Whole Foods in Westport at 420 Post Road W.


There's More to Love at Groove

by Ann Quasarano of

Groove counter_Credit Kyle Norton

At first glance you might think that Westport’s Groove is simply a great spot to buy on-trend clothes for kids and babies – and it is! But I’m going to let you in on a little secret – it’s much more than a kids clothing boutique.  Yes, owner Corri Neckritz has an amazing ability to zero in on unique apparel that notoriously finicky girls will adore and fashion-adverse boys will deem acceptable, but she also has the unparalleled ability to spot squeal-worthy birthday gifts at a price that moms don’t she gift wraps them too!


Corri Neckritz headshot_Credit Kyle Norton

Last week, we visited Groove and spoke with Corri about some of the gift items that are literally (in some cases)  flying off her shelves and uncovered a little-known fact about Groove that Fairfield County women are going to love (trust me!).

One of Corri’s best-selling items is so delectably adorable you’ll be glad that you can’t eat him! This cute Gummi Bear lights up with a squeeze of his belly.

Gummy bear nightlight red_Credit Kyle Norton


Step away from the video games! Gravity Maze is a  puzzle game which teaches the physics of the real world IN the real world, which is so much better than watching it on a screen. Each time you play, your goal is to use the plastic cubes included to build a path that will carry a marble from the starting position to the target tower.

Gravity Maze game


How would you like to cuddle with a rainbow-colored octopus?  Super soft Squishables plus animal pals are hug-worthy gifts for girls and pre-teens.

groove octo


Who needs drones? These remote-controlled mini-flyers take off and land indoors or out!  What kid (or grown-up kid) wouldn’t love this? 

groove flyer


Older girls adore LeSportsac’s pouches for their fun prints and versatility.  Pack one with markers, pencils, and a mini-drawing pad for an impromptu art set, or a few sparkly shades of nail polish for an on-the-go mani-pedi kit.

le sportsac travel cosmetic bag_marni

While they may look like old-school gumball machines, they are actually pillows infused with a candy scent.  Sweet dreams take on a whole new meaning when dozing on one of these! 



What’s more fun than a pillow fight? Sumo Boppers, of course, these wearable body bumpers will be the hit of any party.

groove boppers

Fuzzy fleece pj’s in deliciously cute prints were just made for chilly autumn weather.  Add a matching tank and you’ve got your go-to birthday gift for every party!

Groove_PJs tanks_Credit Kyle Norton

It’s intended for kids, but we’re obsessed with this metallic silver overnight bag!  A weekend in Vegas?  A mid-winter jaunt to Miami…a completely chic option for a quick getaway.

groove bag

Which brings us to our big reveal…

Groove now has a small, but extremely well-edited selection of women’s clothing!  Corri’s selection of stylishly casual jackets, jeans, leggings, sweaters, and tops in neutral hues is so completely spot on for everyday wear!

Groove women's section_marni

 Groove is located across from Whole Foods in Westport at 420 Post Rd West – (203) 557-8111.  Visit their website, or follow them on Facebook or Instagram to scope out their latest finds!

Photo Credits: Kyle Norton and Marni Lane


Westport's Groove Ranked Among Best Stores In The State

by Daily Voice of the Westport Daily Voice

FAIRFIELD COUNTY, Conn. -- When it comes to the Best of Connecticut, Fairfield County ranks very high, according to the 17th edition of the list from Connecticut Magazine.  

Businesses from across Fairfield County are included in the 2014 edition of the list of the best food and drink, fun and leisure, and shopping to be found in the Nutmeg state. 

Here are the local places you may know that are included on the list, along with the winning category: 

  • Bread: Wave Hill Breads in Norwalk, call 203-762-9595 or visit for more information
  • Burger: Plan B, with locations in Stamford and elsewhere in the state; visit for more information
  • Sports Complex: Chelsea Piers Stamford; call 203-989-1000 or visit for more information
  • Day Spa: Delamar Spa in Greenwich; call 203-661-9800 or visit
  • Irish Pub: Tigin Irish Pub in Stamford; call 203-353-8444 or visit
  • Antiques: Antique and Artisan Center in Stamford; for more information, call 203-327-6022, or visit
  • Home Decor: Danbury-based Ethan Allen with stores in Danbury, Norwalk and Stamford along with other locations; for more information, call 203-743-8293 or visit
  • Teen Clothes: Groove in Westport; for more information, call 203-557-8111 or visit
  • Women’s Accessories: Capri Clothing in Fairfield; for more information, call 203- 254-6411
  • Women’s Formalwear: Helen Ainson in Darien; for more information, call 203-655-9841 or visit
  • Consignment: Consigned Designs in Greenwich; call 203-869-2165, or visit
  • Fine Jewelry: Lux Bond & Green, with locations in Greenwich and Westport as well as in other states; for more information, call 800-524-7336 or visit
  • Sporting Goods: Rankin Sporting Goods in Danbury; for more information, call 203-743-7601 or visit

To see the entire list, visit the website for Connecticut Magazine.